Join John McCullough in a presentation on Mapping the Gullah Geechee Cultural Heritage Tour.

This current project uses GIS resources to geospatially map routes, content, and multimedia of a Gullah Geechee cultural heritage tour in Charleston, SC. By including and coordinating mapping visualizations with linguistic and ethnographic data, a more robust sociocultural analysis of this particular tour site emerges and provides a framework for better visualizing the cultural heritage touristic landscape. While the initial map focuses on one particular tour guide, his authored work, and his tour route, the eventual goal of the project is to map multiple Gullah Geechee cultural heritage tour companies in downtown Charleston. This overlaying of multiple routes and companies will help to illuminate which sites are loci for particular moments of cultural and linguistic significance for guides and for tourists, as well as help to compare similar but distinct narratives and touristic discourses offered by various companies. This also has implications for the digital presence of guides, offering them a resource that may help them appeal to tourists in the virtual marketplace through more robust multimedia engagement. 

Presenter: John McCullough